Hope For the Best, Plan for the Worst - Are You Always Prepared?

When trying to build a personal perfect economy, planning and setting goals is the key. It is statistically proven that when one plans and sets goals, the chance of success is greatly increased. Even more interesting is other various studies have shown that simply focusing on a certain activity or area in our lives immediately increases its results by 10%.

Do expressions like "Fortune favors the prepared mind," and, "If you fail to plan, you plan to fail," sound familiar and important to you? If they aren't, we strongly suggest making them regular mantras in your life right now.

But what about those situations or circumstances that we don't expect? Often we make the mistake of simply focusing on all the positive results that we forget to make contingency plans for the unexpected. This can be a fatal mistake in any personal or business venture.

Recently, some family members of the My Perfect Economy team were involved in a very unfortunate vehicular accident. Thankfully there was quick planning and we were prepared to respond properly, work with insurance and understand the process after everyone was cleared medically to go home. Thankfully things are turning out OK.

On the other hand, we were informed of another friend who had his truck stolen. The truck was used in the robbery of three pharmacies, stripped down and then left in a used car lot. This individual was not covered by insurance and has now suffered a huge blow to his business and wallet.

What about you? if you were suddenly injured or accidental circumstances occured, would your life and responsibilities be protected? Everybody loves to consider the best-case scenarios but what about the worst ones?

When it comes to accidents or unfortunate events, we like to hope for the best and plan for the worst.

Insurance is one of those areas that is all about hoping for the best and planning for the worst. It's something we don't like to think about, but the alternative is a real tragedy that causes a chain reaction that continues to have a negative effect.

Whether it be car, life, medical or other financial insurance, we hope that you are always prepared. And this doesn't just apply to accidents either. We can be prepared in our business plans, career paths, family health and even social lives.

Life is full of unfortunate and unexpected twists and turns. Part of building a personal perfect economy is making sure that they don't force you to twist and turn too far away from your success. Hoping for the best and planning for the worst provides that security and comfort to withstand any challenges that might come your way.

Indefinite Exposure Opportunity for Your Business: Does your company's products or services relate to this article or any other content on My Perfect Economy? Become a sponsor and not only take advantage of an integrated online campaign, but change the world at the same time through our Creative Capital and Social Enterprise marketing program. Learn more about advertising with us here>
*

MYPE Parent Company KCM Holdings Corp. (OTC:KCMH) CEO Donald Klein Interviewed on Investment Nation

KCM Holdings Corp. (OTC:KCMH) is the publicly traded parent company for My Perfect Economy. KCMH is a business development, incubation and holdings company. This week, KCMH CEO Donald Klein was interviewed by Investment Nation about the state of the company and what our shareholders should know. You can listen to the interview here:

http://investmentnation.acrobat.com/one/

About Donald Klein:

Mr. Klein brings a reputable and experienced background of entrepreneurial success to the Company and is responsible for its private equity and publicly traded investment businesses. He is Chairman of the board of directors and founder of KCM Holdings Corp.Mr. Klein's diverse investment and management acumen lends itself to the credibility and strength of the KCM Holdings Corporation business strategy. His experience ranges from building multi million-dollar producing insurance agencies where he also held positions as managing partner and director of Insurance Services at Southwest Texas Capital, to trading for hedge funds and proprietary capital for a number of Wall Street Firms. Mr. Klein understands the necessity of building management teams for successful exponential growth and financial returns. Mr. Klein received his M.B.A. from Southern California University for Professional Studies. Learn more about KCMH at http://www.thekcmgroup.com/.

About Investment Nation

Investment Nation was built to provide a forum for new and experienced investors to gather and share market information in a clean and professional environment. The site is designed to be user friendly and simple, allowing investors to get the market information they need quickly and easily. Everything about the site was put together based on investors needs. Investment Nation limits the stock pumping and bashing found on other investment forums along with cracking down on the abilities of paid bashers and stock promoters from a negative standpoint by going directly to the source through CEO Interviews. You can visit Investment Nation at http://www.investmentnation.com/.

For other MYPE posts on KCMH, please click here >

*

Are You Facing The Truth?

Most truths are so naked that people feel sorry for them

and cover them up, at least a little bit.

Edward R Murrow.

There is an ancient Roman fable that Truth and Falsehood went for a swim. When emerging out of the water, Falsehood had taken and dressed itself in Truth's clothes. Truth refused to wear Falsehood's clothes and instead preferred to go naked. Truth would rather be naked than be a dressed up as a lie.

In today's economy, are we facing the truth or the reality of our conditions? Or are we simply dressing up lies to look like truth? Maybe we are too busy feeling so sorry about the naked truth we are covering it up?

At My Perfect Economy we want to help individuals and companies achieve success through the concept of creative capital. But before this can happen, one must be willing to accept the naked truth of where we are all at.

Unfortunately there are still people who are trying to avoid the truth, or cover it up and pretend there is nothing wrong. Last week we heard stories of people going deeper into credit debt to try and maintain their lifestyles. Others continue to crash because they are afraid to ask for help. In some cases, we have observed individuals turn down stable jobs opting for unemployment because they felt it was out of their training or comfort zone. Other truths we have to face is that there is still great injustice in the world and a great many people are suffering more than we could imagine.

Another real important truth we to accept is that there are no silver bullets to fix our problems or instant microwave solutions to success. Our CEO here is constantly reminding us to be slow and steady and that we are still here. Despite how bad things may seem, if you are still here, slow and steady will ultimately prevail.

Big ideas in today's economy first require a healthy dose of reality. This doesn't mean we abandon hope or optimism. It just means we have to get comfortable with the naked truth and stop feeling sorry for ourselves. It is then our big ideas can change our lives and the world.
*

Small Business Marketing: Can You Write Web Copy? If Not, You Should...

There is a new critical skill that has emerged with all the Internet innovations and tools now available to small business. From Facebook groups, Twitter pages, free classified sites and blogs, anybody can now go online and create a marketing presence for very little money. This is the good news.

The bad news is the Internet is getting more crowded by the minute as a new generation of entrepreneurs go virtual. This means if you own a small business, you have to get smarter about standing out and getting noticed.

The ability to write web copy is now the new competitive advantage. Let's examine why.

Every website that offers free or low cost marketing solutions typically have very little flexibility in terms of layout and design. Usually you are able to pick from a few templates and upload some pictures. Most of the time, everything else is text based. This means there is nothing else that differentiates you from competitors except the words you choose to include in the copy.

We at My Perfect Economy experimented with the social meeting organization site Meetup.com, and online classified site Kijiji.com on behalf of our clients. We took advantage of some free trials and created two different campaigns. The first was written using basic copy. Nothing fancy there. The second campaign, we implemented copy writing techniques that are standard to the direct marketing and advertising industry.

We pulled a pretty good response on our first Meetup.com campaign, but we found we were bombarded with questions and the actual turnout was OK at best. Our second campaign actually pulled less response, but the turnout conversion was of much higher quality. We asked each attendee why they chose to come to our Meetup versus other ones and each clearly articulated that our group descriptions stood out. Some even remarked that many other Meetup organizers seem to update their pages using SMS or mobile email devices which results in no formatting and spelling mistakes. The fact our copy was professional and enticing created more legitimacy for our group because with so many choices, one can never really tell what is professional or not.

Our Kijiji experiment was much more glaring in the results discrepancies. The primary difference between the two campaigns was in the headline of each listing. When comparing the first and second campaigns, the second campaign with a direct response headline pulled 300% more views. In fact, the Kijiji ads pulled more response and views than some of the paid listings on other websites.

What makes the difference? Here are a few tips when writing marketing copy for the web.

ATTENTION: Your page headers, titles or headlines should hit emotional hot buttons. This requires an understanding of the demographic on the media or website you are working with.

INTEREST: Making bold promises or statements is interesting. Internet users have shorter attention spans than preschoolers on caffeine. So just come out and make an impression. This can be done with guarantees or with information that might not be common knowledge. Be different here.

DESIRE: Don't tell people what they need, speak to what they want. You create desire by sharing benefits not features. Don't share what your company or product does, share how it will change their lives.

CONVICTION: This is just like a court case. To get a conviction you need evidence people can believe. Simply stating you are the best doesn't cut it. You need compelling evidence like stats, testimonials and educational information.

COMMITMENT: Clearly define what the next steps of action are. Create urgency. Let them know if there is a limited time or quantity. Tell them what to say if they call or what link to click on the website. Again, be clear and spell it out. The advantage of defining an action for commitment is you can actually track where you are driving results.

It doesn't take much to recognize good web copy from copy that just blends in with the rest of the noise. Spend time noticing the difference and train yourself to emulate the key traits that lead to success.

Yes, a lot of web marketing opportunities may be low cost to free, but that doesn't mean they will generate any more results for you. At least you don't have to pay for mistakes but remember; word on the Internet travels fast so your window to make the right impression is a lot smaller than you might think.

Indefinite Exposure Opportunity for Your Business: Does your company's products or services relate to this article or any other content on My Perfect Economy? Become a sponsor and not only take advantage of an integrated online campaign, but change the world at the same time through our Creative Capital and Social Enterprise marketing program. Learn more about advertising with us here>
*